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Today, brands face increasing pressure to be first. The current advertising and marketing atmosphere pushes constant content. Yet, in the race to continuously push content and connect, brands are getting sloppy. Over the past few weeks, my home state of Wisconsin has had three brand miscalculations. The first issue was a brand collaboration by Adidas with an independent designer. The idea was great – launch a city-based Samba shoe. The shoe features a street grid map highligh

Close your eyes and think about company logos you’re familiar with. What are the first three that pop into your mind? Are they logos that you see frequently? What is memorable about these logos? When I do this exercise, the first three I see are Penguin Press’s little penguin, the Target bullseye, and the Chicago Bears’ roaring head. All three of these logos are memorable because I come across them often. However, that isn’t the only reason they stand out. They all incorp