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Intellectual property (IP) theft is a real threat that can damage both your sales and your hard-earned reputation. To protect your "visual voice," you must understand the legal tools available to you. Protection Types and Benefits Protection Type What it Covers The Benefit for Your Brand Trademark Names, logos, and signs. Prevents others from selling products under your name. Copyright Original works (music, logos). Ensures no one else can profit from your work without consen

The name and logo are the front doors to your business and integral to your branding. A successful name captures your theme efficiently, while a logo provides a graphical representation of your entire strategy. Checklist for a Catchy Name • [ ] Is it unique and distinctive  (like Renault )? • [ ] Is it short and easy to pronounce  (like DHL )? • [ ] Does it evoke meaning  or suggest the product category? • [ ] Is it extendable  for future products or international markets? •

A SWOT analysis allows you to leverage your unique characteristics to maximize success and turn market threats into brand strengths.

Whether you are selling a physical product (4Ps) or a service (7Ps), your branding must be rooted in these structural foundations to remain authentic.

Building a brand is about more than appearance, it’s about owning a space in the consumer’s mind.

A brand is the "heart" of your company, 1022 Consulting offers clients help to stand out and build credibility.