Today, brands face increasing pressure to be first. The current advertising and marketing atmosphere pushes constant content. Yet, in the race to continuously push content and connect, brands are getting sloppy. Over the past few weeks, my home state of Wisconsin has had three brand miscalculations. The first issue was a brand collaboration by Adidas with an independent designer. The idea was great – launch a city-based Samba shoe. The shoe features a street grid map highligh