Foundations of Strategy: The Marketing Mix (4Ps & 7Ps)

Branding never exists in isolation. It is the visual and emotional layer built upon your "Marketing Mix." Whether you are selling a physical product (4Ps) or a service (7Ps), your branding must be rooted in these structural foundations to remain authentic.

The Marketing Mix Framework

Element	Focus Area	The Branding Question
Product	Quality, Design, Branding	How is your product different from competitors?
Price	Strategy, Perceived Value	Does the price protect the brand's perceived value?
Place	Distribution, Retail, Web	Where do clients look for your products?
Promotion	Advertising, Message	What is the main message sent to potential buyers?
People	Staff, Culture, Attitude	What are the attitudes and habits of your staff?
Process	Service Delivery	How are your services consumed by the customer?
Physical Evidence	Facilities, Interface	What are the physical signs of your brand’s presence?

At 1022 Consulting, we understand the importance of graphic design in creating a memorable and impactful brand. Once you have answered these structural questions, you can determine your marketing edge for your brand by doing a SWOT Analysis that will define your brand’s unique voice.

With the help of our graphic design services, you can create a professional look for your brand. Consistency is key when it comes to branding, and our designers can ensure that all of your visual elements - from your logo to your marketing materials - are in line with your brand identity.