Safeguarding Your Identity: Branding and Logo Protection

Intellectual property (IP) theft is a real threat that can damage both your sales and your hard-earned reputation. To protect your "visual voice," you must understand the legal tools available to you.

Protection Types and Benefits

Protection Type	What it Covers	The Benefit for Your Brand
Trademark	Names, logos, and signs.	Prevents others from selling products under your name.
Copyright	Original works (music, logos).	Ensures no one else can profit from your work without consent.
Patent	Inventions and processes.	Stops third parties from selling your unique invention.

Protection Types and Benefits Pracitical Tip: For SME's, You can register a National Trademark for local protection, or a European Union Trademark (EUTM), which provides exclusive rights across all 28 EU countries with a single registration procedure. For your branding and logo protection you should take your IP consideration quite seriously.

Beyond legal filings, the best way to protect your brand is by "living" it consistently through every customer interaction.